BankWAW
Client: WAW Credit Union
Challenge: Relevance, Brand Awareness, and Audience Expansion
Overview
WAW Credit Union approached us with a significant challenge: their brand felt outdated, and consumer understanding of credit unions was diminishing. They wanted to appeal to a younger audience without alienating their loyal, long-term customers. As a community-focused financial institution, WAW needed a modern brand that could connect with today’s audience while honouring their existing members.
Our Solution
We began by identifying the heart of WAW’s identity and exploring ways to bridge its legacy with a fresh perspective. After extensive research and strategic discussions, our team presented several potential new brand names. WAW selected BankWAW, a name that speaks to their core services while making their offering immediately clear to potential customers.
With the new name chosen, we crafted an entirely new brand identity for BankWAW, covering everything from logo design and visual language to brand messaging and tone of voice. Our goal was to create a brand that felt both modern and approachable, appealing to younger generations while reassuring long-time customers of BankWAW’s commitment to community values and financial empowerment.
Results
The launch of BankWAW redefined the client’s market presence, breathing life into their brand and improving customer awareness of their unique offering. By transforming from a credit union to a modern financial partner, BankWAW is now well-positioned to engage a broader audience while strengthening its connection with the community.
“We asked the team at Impala to assist us with our total rebrand as we realised that our brand had become stale and needed a lift, without losing its identity as an established name in the local community.
Impala breathed new life into our brand, creating the direction for our new logo, assets, and brand guidelines.
Throughout the process, there was excellent communication, and everything was completed in a timely manner.
We were overwhelmed with the finished branding—it was everything we had imagined and more.”
Michael Mack
Chief Executive Officer – BankWAW
Kirinari Community Services
Client: Kirinari Community Services
Challenge: Brand Alignment and Complexity
Overview
Kirinari Community Services operates in the health and community services space, providing a range of support offerings to diverse communities. With an outdated brand that no longer aligned with their vision and growth strategy, Kirinari needed a cohesive brand that would unify their varied services under one umbrella. Their challenge lay in balancing the complexity of their offerings with a clear, approachable identity.
Our Solution
Our approach focused on simplifying and strengthening Kirinari’s brand foundation to reflect their evolving mission. We undertook a comprehensive ground-up redesign, crafting a brand that communicates Kirinari’s core values while remaining flexible enough to encompass each of their unique service areas.
The visual identity and messaging were created in collaboration with Sydney based artist to work cohesively across platforms, giving Kirinari a polished and unified presence that resonates with both current and potential clients. In addition to the rebrand, we developed and executed a launch campaign to introduce the new Kirinari brand, ensuring that it reached their target audience effectively and left a strong impression in the community.
Results
With a refreshed identity and a strategic launch campaign, Kirinari Community Services is now positioned as a modern and cohesive brand that can grow alongside its offerings. The new brand successfully communicates Kirinari’s depth of expertise and commitment to community care, creating a stronger connection with their diverse client base and laying the foundation for future expansion.
“We have worked with Impala for several years now, and they have helped us to elevate our brand to new heights. Their insightful approach allowed them to grasp our unique position in the health sector and our aspirations for growth.
They crafted a brand identity that not only resonates with our audience but also aligns perfectly with our values and mission.
Their dedication to understanding our industry nuances and translating them into compelling design and marketing elements truly sets them apart.”
Diane Lynch
Chief Executive Officer – Kirinari Community Services
Rise Training Australia
Client: Rise Training Australia
Challenge: Brand Connection and Audience Engagement
Overview
Rise Training Australia, a startup social enterprise, is dedicated to empowering people with disabilities by providing essential job training and employment opportunities. As a new program, they faced the challenge of establishing a connection with their primary audience – young job seekers with disabilities looking to gain skills for long-term employment.
Our Solution
To create a strong, relevant connection with their target audience, we crafted an entirely new brand identity for Rise Training Australia. Our focus was on building a brand that felt empowering, approachable, and aligned with the aspirations of younger job seekers. This included designing a modern, vibrant visual identity, a clear and encouraging tone of voice, and an engaging online presence.
In addition to the brand development, we designed and assisted in the launch of their website, designed to be accessible and user-friendly for all abilities. We also executed a launch campaign to introduce Rise Training Australia to their community, spreading awareness and encouraging engagement from both job seekers and potential partners in the disability employment space.
Results
Rise Training Australia’s new brand and launch campaign successfully established their presence in the market, fostering a positive response from their target audience. With a strong brand foundation, Rise Training Australia is now positioned to expand its reach, helping more individuals gain skills and secure meaningful employment opportunities.
“Working with Impala was a great experience for Rise Training. They understood our vision and helped us create a brand that feels authentic and approachable for young job seekers with disabilities.
The website and launch campaign made it much easier to reach our audience and share what we’re about.
We’re really pleased with the outcome and appreciate the team’s support in bringing our brand to life. We look forward to working with them on future projects”
Paul Vaccaro
Chief Strategy Officer – Rise Training Australia